Why Your Business Should Be Using MaaS

Students Friends Meeting Discussion Studying Concept

In every job, there is the position you were hired to do and the little jobs you do in between doing your actual job. Wouldn’t it be great to have a group of qualified people do the ‘other’ jobs for you?

That’s where Marketing as a Service comes in. MaaS is a model that breaks down your marketing team into core (A Chief Marketing Officer, and select manager positions) and non-core personnel (designers, builders, content producers, social media managers, etc.). In essence, you’re optimizing the planning and strategy skills of your in-house team, while tapping into the world’s resource of qualified, talented creatives to execute your vision.

How does MaaS work?

Marketing as a Service can really be broken down into two different sections:

  1. You’re a business with an established marketing department looking for some help.
    You have a great staff that is marketing savvy. They know what they’re doing and how to do it, but may not have the time to devote to the execution. (Example: A Chief Marketing Officer should be focusing on overall marketing strategies, not scheduling Tweets.) Hiring a team of outside creatives to do the creative tasks is a perfect way to stay on track and focus on your strengths and your job at hand.
  2. You’re a business with NO marketing experience, looking for some help.
    You know you need to be marketing, especially on social media. You don’t know where you’re going to find the time, and even if you did, you have no idea where to begin! (Example: You’re the owner of a deli with a top-notch Reuben sandwich, but you’re not sure how to let people know about it.) Hiring a group of people to help you strategize, execute, and give you the tools to expand your consumer reach is probably the best investment you can make for your business.

Fewer Full-Time Employees, Infinite Possibilities

Creative talent is all over the world, so why are you limiting yourself to who lives in commuting distance? By exploring the world of MaaS, you have the opportunity to find the right people to fit your business and your creative vision from just about anywhere, at the price you need.

Marketing as a… Subscription?

At Effectivo.social, we have a specialized plan to fit the needs of any business. With a month-to-month subscription, you have the opportunity to take advantage of our group of dedicated talent, with no obligation to continue if you’re unhappy… but, we’ll do anything to keep you happy! Well, almost anything.

As we say, we make your business better. With engaging, on-brand content coming at your consumers, the world is getting to know you in your best light!

Jeff Mendelson
Jeff Mendelson
Jeff is the CEO and Founder of Effectivo.Social, a done-for-you Social Media content creation and strategy company, specializing in tailoring your Social Media Marketing Strategy specifically for your brand and your audience. Follow us on Twitter