When you run a small business, you wear a lot of hats. Owner, manager, buyer, seller, sometimes even customer! You’ve spent all your time and resources to follow your dream of owning your own business. But, when everything is complete and the doors are ready to open, how will people know you’re even there?
Just like you have to do the bookkeeping and the inventory, social media is a now a requirement to run a business. Without it, you’re losing out on your slice of the 2.95 billion people on social media today. If that number isn’t enough to convince you, take a look at a few other reasons why your business NEEDS to have a social media presence.
Consumers are flocking to social media for business reviews, recommendations, etc., more than ever before. When consumers can’t find you through those SM platforms, they begin to doubt the legitimacy of your business. So, the question you should be asking yourself isn’t if you should be on social media, but where. Businesses with a social media presence tend to be viewed as more competent and more in-touch with their consumers, leading to a higher rate of consumer retention and new consumer growth. But you can’t stop there. Keeping your SM platforms active and engaging help to build brand trust and can help with brand retention.
Maybe you’re running a local deli without a lot of expansion, or a small fashion label with worldwide distribution potential. Whatever you’re doing, wherever you are, your business will have “your” people, and finding them through social media is the most efficient (and least expensive!) way to get them. Through analytics and demographical information, social media gives you the ability to target your posts and ads to your special and specific group of people which will result in a greater ROI.
Think of your social media platforms as a look into the personality of your business. Social media is THE way to let people in on what your company’s core values are, and the way to that is content. Content can be anything from a blog post to a tweet, to a photo of your latest project.
And the great news is, content only has a few rules. Content needs to be consistent, relevant, and most importantly, ENGAGING! When consumers interact with your content (and you interact with consumers), brand recognition increases, consumer retention stays up, and your conversion rate rises. All in all, it’s a win for you!
As a business owner, the best thing you can do is know when you need help. On top of the day-to-day operations, there are people always working behind the scenes to help your business grow. So, again, just as you would hire an accountant to do the bookkeeping, why not bring on a qualified, talented individual build your social media presence?
Effectivo.social is here to do just that. We have a price point for businesses of any size, and our social media gurus are ready to work hard for you AND bring your business into the present. Our educated social media managers come from all walks of life, bringing a wealth of experiences and knowledge to the digital table, so, no matter what your business is, we have your SM manager match! But, we almost forgot to tell you the best part. No, long-term contracts required! If you’re not completely satisfied, you can cancel your subscription with no further charges. (But, we highly doubt you will!)
Need a little more info on what Effectivo.social can do for you? Take a look at what we can offer and drop us a line.