Though being active on social media has innumerable benefits, it can also take a toll on our stress levels. When do you post? How often should you post? Is this giving off the right impression? Sometimes, you just need a few tips and a little bit of perspective to de-stress your social media outlook. Let’s get started!

Start With A Plan

Starting with an easily attainable social media plan will keep you on track and give you more time to focus on other parts of the business. Or, you can use the extra time to start calculating your that sweet, sweet social media ROI.

Be Strict, But Practical About Deadlines

You know what needs to be done, even if you don’t want to do it. Take a day to organize and schedule your social media projects for the month so that you can keep yourself on track. If you’re asking yourself, “Why should I take a day to schedule everything out when I can just get started?” We hear you, but here’s why.

When your social media mise en place is together, you have the greatest chance to complete it in a timely and effective way. (For example, you wouldn’t start baking a cake before you got to the store to buy the eggs.) And when you’re doing all that scheduling and organizing, be aware of your timeframes and evaluate if they are realistic compared to the rest of your workload. If you are still having a hard time keeping up, adjust and reschedule. You’ll thank yourself later.

Automate Your Posts

It is absolutely true that social media can take some time -- time that should be spent on your business. Think about it this way. The investment you put into your social media IS time spent on your business. But, that doesn’t have to mean you spend a lot of time.
Getting a post on a social media platform involves creating or curating the content, logging into the platform, scheduling the post or simply hitting send. When you do that every single day, the time can really add up. For this, we suggest taking a day to create all the content you want for a given time (this is called “batching”), and scheduling out your posts to go out on your time frame. If using multiple platforms (but not too many), think about using social media automation software so posting to multiple platforms take no extra time!

If All Else Fails, Outsource

If after all the prep work and the batching you’re still finding yourself not being able to keep up, then give it up. No, really. Give up your social media to a service that is dedicated to building your social media presence and engaging with your audience on your behalf.

When outsourcing your social media, you actually have more control over it than you think. If you know you have the time to create create and automate, but may not have the time to be active in the engagement, that’s where a social media MaaS service steps in.

When working on your business social media presence, try to think of it as if you were running your personal social media pages. Try to have fun with it, and think of it more as a break from the rest of your mundane tasks.

What are some social media stress relievers that help get you through the work day?